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23andMe: 15% Opt-Out After Bankruptcy Filing

Genetic Data Deletion Requests Surge at 23andMe Post-Bankruptcy

Since filing for bankruptcy, 23andMe has reported a significant increase in customer requests to delete their genetic data. Approximately 15% of its user base has asked the company to remove their information, raising concerns about data privacy and security amidst financial instability.

Why Are Users Deleting Their Data?

Several factors may contribute to this surge in data deletion requests. The primary reason is likely increased anxiety about how a bankrupt company might handle sensitive genetic information. Users might fear potential data breaches, sales of data to third parties, or other misuse scenarios. Heightened awareness of data privacy issues, fueled by frequent news about cyberattacks and data leaks, could also be a contributing factor.

Data Privacy Concerns

  • Data Security Risks: Users worry about the security of their genetic information in a company facing financial challenges.
  • Potential Misuse: Concerns arise regarding the potential sale or unauthorized use of data by the bankrupt entity or its creditors.
  • Loss of Control: Customers want to regain control over their personal information and ensure it is not compromised during bankruptcy proceedings.

What Happens to Your Data When You Request Deletion?

When a user requests data deletion from 23andMe, the company is obligated to remove the genetic data from its active databases. However, complete and irreversible deletion can be complex. Here’s what typically happens:

  1. Account Closure: The user’s account is closed, and access to the platform is terminated.
  2. Data Removal: Genetic data and associated personal information are removed from active databases used for research and analysis.
  3. Backup Retention: Copies of the data may be retained in backups for a certain period, primarily for legal and compliance reasons.
  4. Anonymization: In some cases, data may be anonymized and used for research purposes, ensuring it cannot be linked back to the individual.

Protecting Your Genetic Privacy

If you are a 23andMe customer concerned about your genetic data, consider these steps:

  • Review Privacy Settings: Regularly check and adjust your privacy settings on the 23andMe platform to control data sharing preferences.
  • Request Data Deletion: If you’re uncomfortable with the company’s data handling practices, request the deletion of your data.
  • Monitor Data Breaches: Stay informed about potential data breaches or security incidents that could affect your information.

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