App Store’s AI-Generated Tags Arrive in Beta
Apple has begun rolling out AI-generated tags in the App Store beta (iOS 26) to improve app discovery. These tags are created using its large language models and human-reviewed before going live web.swipeinsight.app
The tags highlight features that may be hidden in descriptions, screenshots, or metadata. They appear next to category labels in search results. Users tapping a tag will see a curated collection of apps with similar functionality techi.com
Developers keep full control. App Store Connect will show a new interface where they can approve or deselect AI-assigned tags dev.ua Apple clarifies that tags are not automatically added—final approval rests with developers.
This update is part of a broader overhaul announced at WWDC 2025. Other improvements include custom product pages for targeted keywords, expanded app age ranges, revamped “nutrition” labels, extended offer codes, and AI-generated review summaries ainvest.com
How AI Tags Improve App Discovery
Apple enhances app discovery with AI‑driven tags in the App Store beta. Unlike limited manual tags, Apple’s system now automatically scans app metadata, descriptions, screenshots, and even feature lists. As a result, these tags better reflect each app’s actual functionality. Moreover, because developers can review and approve tags in App Store Connect, the system avoids mislabeling jang.com.pk
When users tap a tag—say, “offline mode” or “guided breathing”—they access a tailored collection of apps sharing that feature. Thus, they find relevant apps faster and more efficiently. Likewise, developers gain insight into how people search and what functions stand out .
This smart tagging complements other WWDC 2025 updates:
AI‑generated review summaries techi.comainvest.com
Custom product pages for targeted keywords
More granular age ranges and nutrition labels
Expanded offer codes
Key Categories to Watch
With the new AI tags, the App Store is likely to see improvements across a variety of categories. Here are some of the areas where these changes could be most impactful:
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- AI News: Covers the latest news and developments in the world of artificial intelligence.
- AI Tools and Platforms: Explores the various tools and platforms available for AI development and implementation.
- Blockchain Technology: Insights into blockchain and its impact to the app ecosystem.
- Cloud and DevOps: Resources and information on cloud computing and DevOps practices.
- Cyber and Network Security: Emphasizes the significance of security for apps.
- Emerging Technologies: Highlights innovative technologies shaping the app landscape.
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- Game Development: Covers the process of creating games for the app store.
- Gaming Industry Insights: Delivers industry news and analytics to game developers.
- Gaming Technology: Reviews gaming-related tech to boost gameplay.
- Latest News: General news and updates about the app store.
- Machine Learning Analysis: Explores use of machine learning in apps.
- Programming Tricks: Helps improve coding skills.
- Step by Step Tech Guides: Instructions for users.
- Tech News: Broader technology updates.
- Tech Startups Updates: Provides info on startups.
- Unity Tips and Tricks: Covers Unity tips and tricks.
