Snapchat Adds New Tools for Building Bitmoji Games
Snapchat is expanding its gaming capabilities by introducing new tools designed to help users create Bitmoji games. This move aims to empower creators and developers, offering them more avenues to engage their audience within the Snapchat ecosystem. The new tools streamline the game development process, making it more accessible to a broader range of users.
Key Features of the New Tools
- Bitmoji Suite: Allows users to design custom outfits for their Bitmoji avatars, generate stylized props, and animate them using Snap’s animation library.bitmoji.com
- Games Assets: Introduces components like a turn-based system for multiplayer gameplay, a customizable Character Controller supporting various perspectives, and updated leaderboard templates with friend-related metrics.medial.app
- New Game Lenses: Launches a collection of single-player and turn-based Bitmoji Game Lenses, including titles like Bitmoji Bistro and Beatmoji Blast, enabling users to play and challenge friends directly on Snapchat.medial.app
Opportunities for Developers
Snapchat‘s Bitmojiverse Challenge: Empowering AR Creators
Snapchat is encouraging developers to utilize its new Bitmoji Suite and Games assets by offering the chance to win cash prizes through the Bitmojiverse Challenge. This initiative aims to inspire creativity and innovation within the community. Additionally, developers can monetize their creations through Snapchat‘s Lens Creator Rewards program by producing high-performing Lenses.
How to Participate in the Bitmojiverse Challenge
To enter the Bitmojiverse Challenge, developers must register and create Lenses using the new Bitmoji Suite and Games assets in Lens Studio. Submissions will be judged on originality, technical excellence, and how well they integrate the new features. The challenge runs through June 2025.newsroom.snap.com
Monetizing Your Creations with Lens Creator Rewards
Snapchat‘s Lens Creator Rewards program allows developers to earn monetary rewards by creating eligible, high-performing Lenses. To qualify, Lenses must meet specific performance criteria, such as user engagement and usage metrics. However, it’s important to note that rewards are currently available only in select countries, including the U.S., UK, Germany, and Canada. Developers from countries like India may face challenges in qualifying for rewards due to regional limitations. newsroom.snap.commedium.com
Enhanced Development Platform
The updated platform includes:
- Simplified Game Creation: Snapchat provides templates and resources that allow users to quickly prototype and build games, even without extensive coding knowledge.
- Bitmoji Integration: Seamlessly integrate Bitmoji avatars into games, enabling a personalized and engaging user experience. This builds directly on Snapchat‘s existing strengths in avatar-based identity.
- Monetization Options: Developers can explore various monetization strategies, including in-app purchases and advertising, to generate revenue from their creations.
Benefits for Creators
These new features offer several advantages:
- Increased Engagement: Bitmoji games provide an interactive and fun way for users to connect with each other on Snapchat.
- Creative Expression: Developers can unleash their creativity and design unique gaming experiences tailored to the Snapchat audience.
- Community Building: Games foster a sense of community as users play together and share their experiences.
